Rafaela is a city specially born from Italian immigrants – with a strong feeling towards effort and work culture. It is located in a plain which is the center of the most important dairy basin but it also features highly diversified industrial activities.
By the mid sixties, the artistic skills of Juan Carlos Grana together with his tenacity and deep work culture made him venture in the field of commercial drawings and signage. This turned him into a true brush artist. This enterprise allowed him to establish a business to offer services to many of the companies of Rafaela and the region.
As time went by, his effort, transparency, constancy and unwavering sense of responsibility towards work allowed him to take a leading position in the local market and offer products that were more and more complex and innovative.
By the mid-eighties, Gabriel Grana (the second generation) enters the business of commercial signage and lettering that had been started by his father. As of that moment, the company experiences an opening of its activities to cover the complete Republic of Argentina and to cater to corporate customers with ampler commercial activities.
This commercial thrust favored the company with a marked growth at all levels: an opening to international markets and new processes, products and services.
In 1999, we certified our quality system for ISO standards for the first time. Since that same year and uninterruptedly, we have been increasing our market share, developing and setting up turn-key projects in more than 18 countries in America and Africa.
As of 2005, the third generation begins to join the company. With all the family members and on solid Christian grounds, the dream of being a company that trespasses generations and stands in time becomes stronger.
During the last years, our company has grown in all its areas. This was achieved with the arrival of young professionals, high levels of investment for the incorporation of state-of-theart technologies, a modern integrated management system and continuous improvements in the working conditions of our staff.
Family, Christian values, effort, tenacity, corporate social responsibility and our people inspire us and motivate us to continue building a sustainable organization with global reach and with ample strengths, resources and skills to meet – with optimum results – the expectations of our customers and our audiences of interest.